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01 January 2024

Brief Introduction to the Design Process from Design Situation to Design Opportunities

Introduction to the Design Process

The design process is a journey that starts with a design situation and ends with design opportunities. This blog post will guide you through each step of this process, using real-world examples and interactive elements to make it engaging and easy to understand.

Steps in the Design Process

Identifying the Design Situation

Every design process begins with a design situation. This could be a problem or a need that exists in the world. For example, in a kitchen, a common design situation might be the difficulty of opening a tightly sealed jar. 

Research Methods: To understand the design situation, we need to conduct research. This could involve observing people in the kitchen, conducting interviews, or even shadowing someone as they go about their kitchen tasks. 

Defining the Design Need

From the design situation, we identify the design need. In our kitchen example, the need might be for a tool that makes it easier to open tightly sealed jars.

Research Methods: To understand the design need, we might conduct surveys to find out how many people struggle with opening jars, or we might experiment with different methods of opening jars to understand the challenges better.

Uncovering Design Problems

The design problems are the specific issues that need to be addressed to meet the design need. In our example, the problems might include the fact that some people don't have enough hand strength to open jars, or that some jars are sealed too tightly.

Research Methods: To understand the problems, we might use the "5 Whys" technique to get to the root cause of the issue. We might also conduct more interviews or surveys to gather more data.

Discovering Design Opportunities

Finally, from the design problems, we identify the design opportunities. These are the potential solutions to the problems. In our example, a design opportunity might be to create a jar opener that uses leverage to make opening jars easier.

Research Methods: To identify design opportunities, we might use techniques like brainstorming or mind mapping. We might also look at existing solutions and see how they could be improved.

Decision Making in the Design Process

After conducting research at each step of the process, we need to make decisions about how to proceed. This might involve choosing which design opportunity to pursue, or deciding how to refine a design to better meet the need.

Research Methods: Decision making often involves further research. For example, we might need to test different design ideas to see which one works best. We might also need to gather feedback from potential users.

Conclusion: Understanding the Design Process

Understanding the design process and the importance of research and decision-making is crucial for successful design outcomes. By applying these methods, you can become a better designer, able to create solutions that truly meet people's needs.

Quiz

1. What is the first step in the design process?
2. Why is research important at each step of the process?
3. Can you think of a design situation in your own life? What is the design need, what are the design problems, and what are some potential design opportunities?

Application Questions

1. Choose a room in your house (e.g., the living room, kitchen, toilet, storeroom, bedroom). Identify a design situation in that room, and go through the process of identifying the design need, design problems, and design opportunities.
2. Think about a common household item (like a jar opener). How could you improve this item? What research would you need to do? What decisions would you need to make?

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