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Showing posts with label Design Opportunities. Show all posts
Showing posts with label Design Opportunities. Show all posts

01 January 2024

Brief Introduction to the Design Process from Design Situation to Design Opportunities

Introduction to the Design Process

The design process is a journey that starts with a design situation and ends with design opportunities. This blog post will guide you through each step of this process, using real-world examples and interactive elements to make it engaging and easy to understand.

Steps in the Design Process

Identifying the Design Situation

Every design process begins with a design situation. This could be a problem or a need that exists in the world. For example, in a kitchen, a common design situation might be the difficulty of opening a tightly sealed jar. 

Research Methods: To understand the design situation, we need to conduct research. This could involve observing people in the kitchen, conducting interviews, or even shadowing someone as they go about their kitchen tasks. 

Defining the Design Need

From the design situation, we identify the design need. In our kitchen example, the need might be for a tool that makes it easier to open tightly sealed jars.

Research Methods: To understand the design need, we might conduct surveys to find out how many people struggle with opening jars, or we might experiment with different methods of opening jars to understand the challenges better.

Uncovering Design Problems

The design problems are the specific issues that need to be addressed to meet the design need. In our example, the problems might include the fact that some people don't have enough hand strength to open jars, or that some jars are sealed too tightly.

Research Methods: To understand the problems, we might use the "5 Whys" technique to get to the root cause of the issue. We might also conduct more interviews or surveys to gather more data.

Discovering Design Opportunities

Finally, from the design problems, we identify the design opportunities. These are the potential solutions to the problems. In our example, a design opportunity might be to create a jar opener that uses leverage to make opening jars easier.

Research Methods: To identify design opportunities, we might use techniques like brainstorming or mind mapping. We might also look at existing solutions and see how they could be improved.

Decision Making in the Design Process

After conducting research at each step of the process, we need to make decisions about how to proceed. This might involve choosing which design opportunity to pursue, or deciding how to refine a design to better meet the need.

Research Methods: Decision making often involves further research. For example, we might need to test different design ideas to see which one works best. We might also need to gather feedback from potential users.

Conclusion: Understanding the Design Process

Understanding the design process and the importance of research and decision-making is crucial for successful design outcomes. By applying these methods, you can become a better designer, able to create solutions that truly meet people's needs.

Quiz

1. What is the first step in the design process?
2. Why is research important at each step of the process?
3. Can you think of a design situation in your own life? What is the design need, what are the design problems, and what are some potential design opportunities?

Application Questions

1. Choose a room in your house (e.g., the living room, kitchen, toilet, storeroom, bedroom). Identify a design situation in that room, and go through the process of identifying the design need, design problems, and design opportunities.
2. Think about a common household item (like a jar opener). How could you improve this item? What research would you need to do? What decisions would you need to make?

01 March 2022

‘Practical’ & ‘Luxury’ Innovative Design Directions

“What the heck is that?”

Never mind, I hear you.

I bet you have not heard of anyone talking about “Practical & Luxury” Innovation as Design Opportunities. There is no point presenting to you what every body can tell you. I’ll be nothing more than an echo chamber. 

However I do not purposely create these weird stuffs, so I have something different to tell you.

But they must have its purpose. I’ve consolidated two decades of thinking about this, and came to the conclusion that there may just be two broad categories of Design Opportunities you can think about. And decide which of them you wish to take on, for your Coursework.

Chat on Practical & Luxury Innovations

The former is your typical common good and meaningful value-added function project, combined to an existing product, to it’s primary function. To create an innovation.

The latter is a solution to an existing function; but the difference is that this innovation; “Luxury”, is luxury, because it is really not needed. It’s WANT, rather than NEED. It’s designed primarily for fun and entertainment. Not really enhancing or adding useful practical functionality. For the sake of being different or offering an alternative way of functionality. Nothing really wrong with that. It can be a very challenging design challenge. And very fun to work on. And it’s not an easy challenge compared to the ‘Practical’ innovation type of design. But this direction can be very fulfilling.

Hear more about this in the video.

The previous video I talked about earlier on in the chat here: https://youtu.be/b5wN6B5di-M

If you like the video and my contents, please Subscribe, LIKE and Share. 

Let me know in the comments what else you like to learn and watch.

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28 February 2022

Design Need and Design Opportunity. What are they? Is an Identified “Problem” = Design “Need”?

Design Needs and Opportunities: Commonly attempted as “Problem(s) Situation”. 

Design Needs and Opportunities, are they they same? Or are they not.

I’ve gone well past the way of identifying Design Needs with problems, but I won’t be surprised this might still be what everybody else is doing. I find this not fruitful. 

So what is the problem when one tries to identify Design Needs, but treats it as identifying problems? The problem with this is there is hardly any ‘problems’ you can identify today.

At least not so easy. If you do, you WIN big time. Otherwise what can we do if we don’t go around searching for problems? 

Follow this video chat to find out more:


We innovate. We strive to change things a little bit here and there. Make some improvements from the previous versions, etc. We find things to innovate, or further innovate. 

If you find a Need for an improvement (a genuine one), you have a meaningful Design Opportunity. This will lead to a meaningful project, for yourself.

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Let me know in the comments what else you like to learn and watch.

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03 January 2022

Two Common Blunders with regards to 'Identified Problems'

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Save you hours of confusion frustration and useless works.
Get your Ultimate Guide to Mindmapping from Theme to Design Needs & Opportunities HERE: https://mrdanielsos.gumroad.com/l/gamlp

TWO MOST COMMON BLUNDERS OF (THE SO CALLED) IDENTIFIED PROBLEM

1) The most frequent blunder when a student identifies a 'problem' situation and then follows through it without finding out if that was worth pursuing. Why so?

For most of the time, if the student were to do some research, he/she will likely find out that there are already existing product(s) or solution(s) in the market for that 'identified problem'. 

When a (right) product (the solution) is not there on-location to resolve the scenario it does not mean GO MAKE. It should prompt you to do some research for any existing solution.

These students, instead of finding out the probable existence of a solution to alleviate the problem, he/she ends up making something that is not really needed to be made. A product that is not authentic in solving a problem. Most of such attempts to make a product rarely value-adds anything.

Take a look at the following examples and learn how you can go about it:
  • Books are messy? Ask Why. GO GET the right shelve!
  • Shoes are messy? Ask why. GO GET a shoe rack! Cheap ones, designer ones, expensive ones. Anything. One that is of the RIGHT SIZE. RIGHT MATERIAL, etc.
  • Cannot find your pencils? GO GET a good storage system, or get your memory upgraded! LEARN to be NEATER.
The following sketch shows a typical common identified problem as design opportunity. If it is simplistically tackled , the project is busted:


Before you go say go make an 'innovative' (or whatever) bookshelf, have you thought about 
1) Why there is overcrowding in the first place? More about the Five Whys later. 
2) Is the shelve the right size for the additional books that you just bought? If not why.
3) Is the problem with you who is messy by nature and therefore the mess? 

The solutions for the respective questions we just generated could be
1) Minimize overcrowding by getting a new shelve for other genres of books. No space for a new shelf, then perhaps you should consider not getting anymore. Donate your books and keep those you really need! etc.
2) Maybe it is time to upsize your shelve. IKEA has lots of them.
3) Buckle up your own attitude and learn to be neater when you store those books.

The problem is not the lack of space, not the lack of bookshelves, not the lack of bigger book shelves, not the issue of too many books, the problem is the USER. Solve the heart and mind problem and you solve the physical problem.

That being said, if it culminates to a Design Challenge to design or redesign or to revolutionalise the 'functionality' and 'use-experienceof a traditional bookshelf, taking in consideration to work towards 'novelty' or 'cleverness' of a new idea , it is another matter altogether. And very legitimate for a potentially good project.

A Deeper Analysis of the Bookshelf Example:

DESIGN SITUATION
A design situation for the graphic example may look something like the following:

"I have many books. And the books are very messy. I cannot find my books and sometimes my books get lost. The book shelf is too small for all my books.

DESIGN BRIEF
It will also typically end up with the following Design Brief:
"Design and make a bookself to store all my books".

Let's Analyse the 'Problem'
The is nothing really wrong to write the the situation or the brief like so. What is really wrong lies in the fact that this finding is the attitude of being too 'simplistic' - one that does not engage a thorough thinking-through process to determine if the proposed design situation is really a need area that requires another product to solve.

What Next? A Solution to Move On...
Use questions to help you look at the same problem in new perspectives:
I will ask "Is the book shelf designed to store more books than it is designed for?" If not, then if you choose to pile your books and overload the bookself with books, of course it will be overcrowded and untidy (assuming if you had not bothered to tidy them up)!!!

Use the '5 Whys'...
The '5 Whys' should lead you to where the root problem may be... and more often than not, you may end up discovering that the real problem lies on the individual who is just too lazy to tidy things up and therefore ended up with mess and untidiness. If that is the case will designing and making another book storage solve the problem?

An example of asking the 'Five Whys'
Very very long ago I had a student who came to me and wanted to design and make an egg tray. Very cute proposal isn't it?

I asked what the egg tray is for... and he told me that the egg tray will be used to store eggs in the fridge. How brilliant of me....

If you are his teacher, what would you do?
Do you go ahead and design an egg tray??

So, I started probing further by beginning with a first why, I asked,

Teacher: "Why do you need to design and make an egg tray for the fridge?
Student: "There is no space to put eggs in the fridge".
Teacher: "Why there is no space in the fridge to put eggs?"
Student: "My sister filled up the egg tray with her sweets".
Teacher: (*With amazement*) "Why did your sister fill up the egg tray with her sweets???"
Student: (*pause*) "Because there is not space in the fridge to put her sweets".
Teacher: (*WIth more amazement*) "Why isn't there space in the fridge to put her sweets???"
Student: "The fridge is full of stuffs. Crowded with food and fruits and everything else".
Teacher: (*Curious*) "Why are there so many food and fruits and everything else?"
Student: "My mum buys many food items that had been in the fridge for a very long time..."

I do not need to continue much further to conclude that if I allowed the student to design and make a WONDERFUL and INNOVATIVE egg holder, it would not help solve the problem, not even a bit.

Finally I'll bring back one of the point I mentioned above: 'That being said, if it culminates to a Design Challenge to design or redesign or to revolutionalise the 'functionality' and 'use-experienceof a traditional bookshelf, taking in consideration to work towards 'novelty' or 'cleverness' of a new idea , it is another matter altogether. And very legitimate for a potentially good project.'.

2) Not Considering "Why didn't the GREAT company, the REAL Designers think of that (my problem)?"

If you think you just found a great problem to solve or a great solution to a problem (when you do idea generation), always stop and take the step to understand why they are not made and/or selling in the market from the perspective of business or product design business in the first place.

Could it be that the designers / companies overlook this problem or did not find the solution that you found? Or there might be reasons why they did not (want to) go ahead with the solution - for some economical or practical reasons. Products that generate profit for the company is all that matters in business. Many things can be made, but many would end up too costly from research, to prototyping to manufacturing that yield little returns. In some cases negative returns. Think about these things. Your teacher may be able to help you with this second concept.

Get this step done, and you'll most likely be working on a real good deal.

Conclusion
Are you convinced that it is important to identify a GOOD and GENUINE design opportunity to work on? It requires some effort. But that will save you from spending the next few months designing something that is meaningless and does not improve the situation.

Understanding Design Outcomes - Simplified

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Save you hours of confusion frustration and useless works.
Get your Ultimate Guide to Mindmapping from Theme to Design Needs & Opportunities HERE: https://mrdanielsos.gumroad.com/l/gamlp

It is important to know what your proposed solution will eventually lead you to.
  1. Is it towards solving a problem? Or
  2. an improvement? Or
  3. a challenge to create an alternative solution?
To be sure in advance means you can be focused in your idea generation and development stage of your design attempt. You will then also be very sure what to look out for for research. You know what you are designing for.
In other words, you must have the end in mind and work towards it.

Design Opportunities to THE Design Opportunity

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Save you hours of confusion frustration and useless works.
 Get your Ultimate Guide to Mindmapping from Theme to Design Needs & Opportunities HERE: https://mrdanielsos.gumroad.com/l/gamlp



Designed Solution Outcomes and Origins

All designed product solution outcomes come from either one or a combination four of the following origins...

1) a problem is identified and there is a need to resolve it,
2) there is a need for making things better and hence an opportunity for improvement,
3) there may be a challenge to design for an alternative solution, and
4) an inspiration by nature or objects that inspires the challenge to design something.

When you have a design situation (or an identified need or opportunity), you must be very certain about the origin of your intention to design and the end objectives of your solution.

Is this design attempt to solve a problem? To improve something? A challenge to design an alternative solution? Or a combination of the four origins? Unless you are clear in the beginning, you will never realize your intention because you never knew in the first place what the product must achieve to do at the end.

So you must be able to articulate clearly your intention and the outcomes of your proposal, both verbally and in writing (i.e. on record in your design journal).

Identifying a Good Design Opportunity
A good design opportunity is one that is real and studied. You'll have to be able to justify what you claimed through research and conclude your findings with facts that the issues you mentioned are indeed real and is socially recognizable. There is no other way.

Putting Research on Record Support your researches with photographs and images taken in a real context rather than conveniently browsing through the intenet and simply printing and putting down the source (URL). Finally do not forget to annotate and record what you are doing on your supporting photographs or images.

Conclusion + Moving forward... The objective of this section is for you to ultimately be able to select the ONE design opportunity which you will work on for the next few months.
A problem statement (see image below) beginning with "In what ways..." will enable you to think broadly, and as you change some of the key words within your statement, you will be able to gain new perspectives on the design opportunities.

A well drafted problem statement will lead you to further research where you will really dig deep into your design opportunity... looking out for existing examples, comparing them, etc. 

 The better your research at this stage, the better prepared you will be when you arrive at drafting your Design Brief and subsequently your Design Consideration and Limitations.


02 January 2022

Pictorial Theme Definition to Design Specifications

*Updated in January 2022*

What you'll see in this post are visual examples on 
  1. Theme Definition (Optional to read but NOT NEEDED from 2021 D&T Syllabus)
  2. Mindmap on the Theme (exploring the theme)
  3. Theme Board (Optional to read but do this ONLY IF needed)
  4. Tips on how to use a mind map to identify Design Needs/Situations
  5. Identifying and drafting Design Needs/Situations 
  6. Selecting Design Need / Situation for coursework
  7. Design Brief
  8. Design Considerations
  9. Design Specifications
  10. (a) Pictorial Idea Generation and Development (Using SCAMPER) (Click here)
  11. (b) Pictorial Idea Generation and Development (Using Attribute Listing / Morphological Method) (Click here).
Use them as a reference and a guide to start or to improve your journal. Make informed choices on your own on what your takeaways should be after looking at the materials in here. Do not copy. 

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Theme Definition 

!!! Do this ONLY if absolutely necessary !!!
For example if you need to understand terms in more detail in order to progress.


Define the theme using either online or physical dictionaries. Use a variety of sources for richer scope of definition.

Including synonyms and antonyms helps. Antonyms give the opposite meanings of the defined word - which is exactly what you need for exploring design opportunities. 

Add photos and images to substantiate some keywords - images also serve to spice up the page - makes understanding the definitions faster at a glance.

Mindmap on the Theme (exploring the theme)


Every stage in the design journal is build up from the previous section. If you understood them theme perfectly, you will have little problem mapping out the theme.

End the mindmap with identified products / objects followed by a brief description of the problems or issues associated with them. 

These 'comments' at the end becomes your identified design need and situations. Which you simply extract and write them formally in your Design Needs and Situations section.

Theme Board 
(Do this ONLY IF needed)


A theme board is a collage of images/products/activities to illustrate what the theme means. There is no need for annotations or descriptions in a theme board. 

Remember that you got to know and understand the theme first before doing this. Use the keywords you discovered about the theme and find related images for the theme board.

You can use the completed theme board to help you in your mind map later (see below). Use the same theme board to help you identify potential problems or issues.

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Tips on how to use a mind map to identify Design Needs/Situations



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Identifying and drafting Design Needs/Situations


Identifying and drafting your Design Needs and Situation section should not be difficult because all the information you need are already in your mind map (see above tips on how to use a mind map to identify design opportunities).

Pick and choose the information you need and rephrase them in a paragraph or two stating clearly the context and the problems / issues. Finish off with a 'wish list' - that will pave your way to writing a design brief (see below).

Selecting Design Need / Situation for coursework + Design Brief

You may use a modified Plus, Minus and Interesting (PMI) method to help select a Design Situation to work on later. You can use any other decision making techniques to do this.



Here the Design Need and Situation is repeated. Fine tune your paragraph if needed.

A design brief is quickly drafted by rephrasing the 'wish list' at the end of the Design Need and Situation paragraph.

Design Considerations


The design Consideration and Limitations (or constraints) is where you list out general points on what should be considered during the Ideaiton stage. Begin a mind map surfacing very general areas like e.g. functionalities - then move on to describe what do you expect in terms of functions.

The further you are from the core (centre of the mind map) the more specific you become. You'll reach a point at the far end where you need to research for data to be included. e.g. if it has to hold some pens, then research how many exactly do you need. 5 pens?

These quantifiable specific data / information you have at the end of the Design Considerations and Limitation mind map (again) automatically becomes a preview of your Design Specifications (see below).

Design Specifications

Remember you read in the previous sections that whatever comes after in your design journal stage, some, if not most of the information should come from the previous section. 

If you did your Design Considerations and Limitations as suggested above, making a list of Design Specifications is a breeze. All the information you need and want is already available and researched. 

Extract your quantifiable and researched data / information and then transform them into Design Specification points. Categories and order your Design Specifications beginning with Functional specifications. A typical design specification begins with 'The product must...'

Note that these points in turn becomes your guide for Ideation (see below).

Pictorial Idea Generation and Development (Using SCAMPER) 2016 (Click here)

'REVERSE' Design Need & Oppotunity


IMPORTANT: MUST READ THIS FIRST

The following tips for writing your Design Need & Opportunity assumes you can find existing solutions and their respective write-ups about its problem and solution during your research phase.

The suggested procedures are not meant to encourage 'copying' literally because that will make your work 'illegal' and is considered 'plagerism' - which is a serious crime - which in turn is discouraged.

However, with the understanding that there could be better ways by the professionals and writers out there who are able to better describe similar (happens to be like 'mine') problems than 'me', 'I' can use them as references to 'learn how I can' adapt its argument, the language used and its presentation structure to describe the situation or the problem that 'I' have identified.

In that respect, it is perfectly fine. In fact, using existing references to end up writing a better 'Design Need & Oppotunity Write-Up' is a way of 'Innovation'.

The two sections below consisting of 'THREE-Super Express Steps' and 'THREE steps to write your Design Need & Opportunity' should enable you to write a very decent Design Need & Opportunity Write-up.

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ONE
THREE-Super Express Steps
(if existing or similar solutions are available)

Step 1: FIND
  • Find the closest matching existing product.
Step 2: STUDY
  • Trace the product to its website or better still to the original one where you can find descriptions of the problems identified and other descriptions of it.
Take notes on
  • how the problem is described.
  • how the function is described.
  • how the solution to the problem is described.
  • the descriptions about the user.
  • the descriptions about the interaction on the user and the product within an environment, i.e. the contextual use.
  • Keep a look out for alternative websites that feature the same product. You may find more descriptions that will come in very handy.
Step 3: CUSTOMISE and ADAPT
Modify the contents as necessary and adapt it for your Design Need & Opportunity Write-up.

Note: If existing solutions are not available, you can also find the next closest solution. The descriptions would not be too far off. It’ll probably only require a little more effort on customization to your needs.

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TWO
THREE steps to write your Design Need & Opportunity
Focusing on the Quality of its Contents

Step 1Setting the Stage
As a starter you may make use of related definitions for the theme, say, definitions of 'Hospitality', that best fits your problem or design challenge as well as those researches you had done (facts, figures, evidences, etc.) and use them in your introduction.

This beginning by defining the theme as the introduction keeps you in check that the ‘problem’ you describe later on actually does come from and is related to the theme.

Continue by turning your attention to your subject and start introducing your targeted people and their activity in the location and/or their interaction with a certain product, etc.

Step 2:  The Drama
Once the stage is set, i.e. the contextual background to the problem is laid out, bring in your main subject - the identified problem or the design challenge.

Highlight the frustrations and the problems your target users are experiencing. Explaining where and how it all began and who are the people involved. What products are involved? Explaining why the problem remains unsolved? What are the effects and consequences? etc.

Include data and facts you found from your research related to the problem or design challenge you have identified. e.g. How many % of the people have the same problem, How frequently does the problem occur, etc.


Step 3:  The Wish List

To conclude, provide a 'wish list' at the end. e.g. 'It would be beneficial / nice if a solution for (... ) can be designed and realized as it would solve the problem of (...)

Basically you tell a story. Note that 5W1H is constantly in use.

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NEXT...

Design Brief, Considerations and Specifications Write-Up

Draft your Design Brief:
'Design and make a (use a general term) to (describe the desired functionality) to solve (describe the problem or the design challenge).

Draft your Design Considerations and Constraints.
(Research and) Draft your Design Specifications.
Research on the requirements from  ‘Design Considerations and Constraints’ and use the researched information to draft a list of ‘Design Specifications’.