Design Need and Design Opportunity. What are they? Is an Identified “Problem” = Design “Need”?

Design Needs and Opportunities: Commonly attempted as “Problem(s) Situation”. 

Design Needs and Opportunities, are they they same? Or are they not.

I’ve gone well past the way of identifying Design Needs with problems, but I won’t be surprised this might still be what everybody else is doing. I find this not fruitful. 

So what is the problem when one tries to identify Design Needs, but treats it as identifying problems? The problem with this is there is hardly any ‘problems’ you can identify today.

At least not so easy. If you do, you WIN big time. Otherwise what can we do if we don’t go around searching for problems? 

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We innovate. We strive to change things a little bit here and there. Make some improvements from the previous versions, etc. We find things to innovate, or further innovate. 

If you find a Need for an improvement (a genuine one), you have a meaningful Design Opportunity. This will lead to a meaningful project, for yourself.

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