How to Product Research / Product Analysis? This ONE THING your teachers never told you. SERIOUSLY simple.

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Product Analysis. 

Product Research.

I prefer the term ‘Product Research’. Because when you say ‘Product Analysis’ and you do that, you do it just like everybody else. Waste of time. Do it the PRO way. Read on.

If you need more help, you can always count on the PRO. Enquire or make an appointment now.

Now what is this ONE thing your teacher never told you about Product Research. This one thing will save you hours of useless work. This one thing will earn you credit in your Ideation design phase WITHOUT even you started that. How about that?

When you search for an existing product in the internet, first of all, the product must preferably be Innovative, Unique or a Clever concept or design. 

The above image is part of the ultimate PDF guide [The “Park, Evolve & Morph” Ideation Technique”. Get it now if you have not done so.

However, some times students may be left hanging for a long time wondering what innovative, unique, good or clever means? Look up google images and which to pick?

Sometimes a teacher don’t even realise they need to begin searching for those products. 

So students attempt useless work after useless work. Wasting time. Achieving nothing.

Do not let that be you. Ok? For God’s sake. I’ll reveal to you this ONE secret.

Remember this ONE thing when you search for existing products in your research phase (getting ready for Ideation). Ready?

If you find an image (the product function you are looking for, e.g. a phone holder), and IF that product does not make you jump up and shout out loud “WOW, Why didn’t I think of that? This is damn GOOD”, then SKIP and find another one.

Look out for unique special value-added features or cleverly designed functions. PICK those. 

When you have them, use the Plus and Interesting (Innovative) of the P.M.I., and pick up those features. Note them. Sketch them. Park them somewhere. Now you have ‘earned some credits’ for ideation even before you started.

<Hey, book an appointment now and supercharge your progress>

Further reading:

The ULTIMATE “Park, Evolve & Morph” Ideation Technique Blog Post

And remember to get the ultimate PDF guide [The “Park, Evolve & Morph” Ideation Technique” here.