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10 February 2022

The ULTIMATE “Park, Evolve & Morph” Ideation Technique

Get your Ultimate “Park, Evolve & Morph” Ideation Technique HERE!

How do you break free from ’silo’ type ideation; when it is typical of students to sketch an idea in great detail, and the next one totally unrelated to the first. When a student produce too many of these individual very detailed ideas, 

  1. the student would have ‘wasted’ a lot of time on each idea, and sometimes

  2. students (and teachers) have difficulty moving forward as the ideas lacked ‘flow’.

There are also times when students sketch an idea, then sit and wait. Because he does not know what to do next with it. Or how best to move the idea forward.

This ultimate PDF guide [The “Park, Evolve & Morph” Ideation Technique”] will not only help you make the best out of ‘SILO’ type ideation (which is typical of students’ work), you will also find helpful steps on how two or more ‘SILO’ ideas can be ‘morphed’ to create new ones.

There are little notes and tips along the way to help you think and do your work accurately and efficiently. 

Snippets of what you will get out of the PDF guide below:





Steps and tips in the ULTIMATE guide. It’s more than just Ideation. It’s also shows you how you ‘GET THERE’ from a Design Specification. Otherwise nothing produced will make sense. 

What’s covered in the ULTIMATE guide as follows:

  1. How to begin and use a Design Specification (related to function of the product) to generate meaningful Product Research.
  2. Which aspect of PMI product research to focus on when doing Product Research for the BEST BANG for your time and effort.
  3. What features to look out for in an existing product. What type of product should be considered worthy for study.
  4. How to “Park Ideas”. (Recall above when students tend to sketch ‘SILO’ ideas? Here we are it LEGAL.)
  5. How to use “Parked Ideas” to “Evolve” and “Morph” in order to create flow. And bring back the LIFE in the ideation phase.
Let me know in the comments what else you like to learn and watch.

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